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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Výzvy evropských automobilek na trhu v regionu ASEAN
 Koňušin, Jurij ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The ASEAN region is one of the largest and fastest growing economies in the world. One of its key industries is automotive. With a total annual market of over 3 million vehicles in 2012 it rivals those of Brazil and Russia. In view of its current size and immense future potential the automotive market of ASEAN attracts OEM (Original Equipment Manufacturers) from Asia, Europe and USA alike. Due to proximity of ASEAN region to South Korea, China and Japan and in view of historical ties the ASEAN automotive market is heavily dominated by Japanese and Korean car manufacturers. They are followed by OEM from USA and Europe. While US manufacturers managed to secure a solid market share, the Europeans are lagging behind. Over the last two decades European players have made numerous attempts to capture the market, however without much success. What are the reasons? What are the key challenges for European OEM on the automotive market of ASEAN?
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